Estimated reading time: 6 minute(s)
In 2014, Law.Asia was at a crossroads. As a respected legal publication, it had spent years delivering insightful legal analysis through its printed magazines. But the digital world was moving fast. More professionals were searching for legal updates online, and traditional print was no longer enough.
At the time, Law.Asia’s online presence was a simple, one-page website—a static space where users could purchase paper magazines. It lacked interactivity, had no digital content, and failed to attract a wider audience.
The team behind Law.Asia knew they had to embrace digital transformation—but how? That’s when they found DOOD Limited, a digital agency known for turning outdated websites into high-performing online platforms.
What started as a basic website redesign quickly evolved into a full-scale digital revolution—one that would position Law.Asia as the leading legal news platform in Asia.
When Law.Asia first approached DOOD, they had one simple request:
"Can you refresh our website so we can sell magazines more easily?"
DOOD’s team took a deep dive into the existing platform and saw the bigger picture. This wasn’t just about selling print copies—this was an opportunity to bring Law.Asia’s legal expertise to a digital audience.
DOOD’s web design and development experts crafted a new website that:
✔️ Showcased legal articles online, making content accessible beyond print
✔️ Improved navigation, allowing users to explore topics easily
✔️ Integrated a seamless e-commerce system for magazine subscriptions
The result? An immediate increase in online sales and a surge in user engagement. Legal professionals finally had a place to access Law.Asia’s insights online—but this was just the beginning.
With the new website in place, the Law.Asia team saw its potential. Their audience was hungry for more—more articles, more updates, and a way to stay informed in real time.
That’s when DOOD stepped in with a comprehensive digital growth strategy, offering services that transformed Law.Asia into a full-fledged online news platform:
DOOD conducted market research to answer key questions:
By analyzing user behavior and understanding the market trends, DOOD tailored a content-driven approach. Law.Asia began publishing real-time legal news, insightful analysis, and expert opinions, bringing their audience the latest updates on critical legal matters in Asia.
This research-based strategy was crucial in determining the type of content that would engage legal professionals and position Law.Asia as a reliable source for legal news.
A great website is useless if no one can find it. To increase visibility, DOOD implemented a strategic SEO plan, including:
✔️ Keyword optimization to ensure Law.Asia ranked for high-value legal searches
✔️ Technical SEO fixes to improve site speed and mobile performance
✔️ Content structuring for better search engine indexing
Through a series of SEO improvements, DOOD ensured that Law.Asia appeared at the top of search results for popular legal topics. Their audience of legal professionals was now actively searching for their insights, driving thousands of new visitors every month.
The improved site structure allowed for faster access to critical content, helping Law.Asia’s website stay ahead of competitors in both relevance and authority within the legal industry.
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News platforms need to be fast, secure, and reliable. DOOD’s enterprise hosting ensured:
✔️ 99.9% uptime, preventing site crashes during high-traffic periods
✔️ Enhanced security measures to protect sensitive legal content
✔️ Regular updates & backups, keeping everything running smoothly
As Law.Asia’s audience grew, so did the demands on the platform. Legal news is time-sensitive, and Law.Asia needed to be available 24/7 to deliver breaking news and in-depth coverage. Thanks to DOOD’s enterprise-grade hosting solutions, the platform remained stable and secure, even during the most critical news events.
DOOD’s hosting infrastructure also protected Law.Asia’s website from potential security breaches, ensuring that sensitive legal content remained safe from threats.
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With a high-performing website and optimized content, the next step was getting more eyes on Law.Asia. DOOD launched:
✔️ Search Engine Marketing (SEM): Targeted Google Ads campaigns bringing in high-intent users
✔️ Social Media Marketing (SMM): Strategic LinkedIn and Twitter engagement to reach legal professionals
✔️ Email marketing automation: Personalized newsletters keeping readers updated
Through paid advertising and social media engagement, Law.Asia’s audience grew exponentially. The SEM campaigns attracted high-intent users, while the social media strategy helped Law.Asia become a prominent voice on platforms like LinkedIn and Twitter.
This digital expansion led to a 300% increase in readership within the first year. Legal professionals across Asia now had an easy way to stay updated with the latest legal news.
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What started as a simple website upgrade became a complete digital transformation.
Today, Law.Asia is the most trusted legal news platform in Asia, serving thousands of legal professionals daily. Thanks to DOOD’s expertise in research, strategy, design, development, hosting, SEO, SEM, and security, Law.Asia has:
✅ Achieved top search rankings for legal news topics
✅ Grown from a print publication to a full online news platform
✅ Increased digital readership by over 300%
✅ Secured a dominant position in the Asian legal landscape
And this is just the beginning. With ongoing support from DOOD, Law.Asia continues to evolve, staying ahead of digital trends in legal journalism.
If you’re an organization seeking to modernize your online presence, DOOD is your trusted partner. Whether you need website development, SEO, digital marketing, or security solutions, our expertise can help you achieve digital success—just like Law.Asia.
🚀 Want to transform your online platform? Contact DOOD today!
