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Dood Marketing Services

At Dood we are now proposing Search Engine Marketing services to promote your services or products along and bring interest to your website. 

 

SEM services are a type of digital advertising service that uses paid strategies, like pay-per-click and remarketing to improve your online visibility, leads, and sales. Our SEM campaigns can include unpaid strategies like search engine optimization that would bring leads and attraction organically.

When subscribing to our SEM services at dood we provide you with a dedicated Google account managers to keep you aware of the latest updates and the progress of your campaigns, review all your marketing accounts and provide real-time support that makes a considerable difference in your overall marketing performances.

Our SEM services start with in-depth keyword research along with SEM campaign setup and optimization to deliver you the most profitable Returns On your Investment. 

Our SEM strategies follow a brand-focused approach and detailed reporting to obtain exponential results in the long term. 

Your marketing presence is here to help your business reach its objective over time.

Process and Timeline

To produce relevant results on your SEM campaign we need to conceive a strong marketing plan focused on your brand. We will need to go through the phases below together in order to put any campaign into action. 

Discover/Kickoff Meeting

Research and Audit

Strategy Development

Present Strategy

Campaign Setup

Execution

Research and Analysis (~2 Weeks)
▪️ Defining your customer habits:
– What platform are they on (Pinterest, kitchen equipment blogs, Instagram,…).
– Tracking their online movement and interest through analytics and setup of even trackers.
▪️ Website data analysis to define your businesses’ views online.
▪️ Defining keywords research results and match types combinations to use as support for google campaigns and potentially apply to SEO afterward. “
Strategy development (~2 Weeks)
▪️ Choice of the different Google channels.
– Search display results (google search results on the right side)
– Youtube network
– Google display network (all websites using Google AdSense and google partner network sites)
– Google Play, Google Shopping Tab, Google Maps
– Others to be defined during the strategy development period.

▪️ The strategy report will be sent to your team for review.

Campaign set-up and launch (~1.5 Week)
▪️ Creating content relevant to your chosen channels according to:
– The chosen channel.
– Target audience.
– Keyword selection is defined during the research and analysis period.
▪️ Set up a timetable of ads campaigns to launch at the same time or spread over time.
Long-term optimization (Ongoing)
– Monitoring of keyword evolution in ranking.
– Reports on your campaigns with descriptive analysis on metrics.
– Optimisation of your campaigns to maximize results.
– Retarget your prospects with relevant approaches and content.

The optimization phase is meticulous and necessary to make your campaign successful and implies a deep analysis of all your data in order to elevate your numbers.

We work with established agencies, labels and organizations, as well as young talents and startups.
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