ERLICHT is a Hong Kong-based luxury lighting manufacturer specializing in bespoke, handcrafted luminaires for the world's most prestigious hotels, restaurants, offices, and private residences. The company creates custom lighting solutions that transform architectural spaces into artistic experiences, serving high-end clients including Louis Vuitton, The Peninsula Hotels, Aqua Restaurant, and Ce La Vi. ERLICHT required a sophisticated digital platform that reflects their position as artisans of illumination, effectively showcasing their custom lighting collections, ensemble designs, and portfolio of prestigious international projects while supporting direct client inquiries and product catalog exploration.
DOOD Limited delivered a comprehensive digital solution combining website design and web development services specifically crafted for luxury lighting manufacturing and bespoke design operations. The project centered on creating a visually striking platform that captures the artistry and craftsmanship behind ERLICHT's handcrafted luminaires while providing practical functionality for architects, interior designers, and high-end property developers seeking custom lighting solutions.
Our team executed sophisticated web UX design optimization focused on visual storytelling and luxury brand positioning. The design emphasizes dramatic photography, elegant typography, and intuitive navigation that guides visitors through product catalogs, ensemble collections, and portfolio projects. Every design element reinforces ERLICHT's brand identity as creators of "functional art" where illumination transcends utility to become sculptural statement pieces.
The platform architecture supports multiple content types including individual product showcases with detailed specifications, ensemble collections featuring customizable lighting installations, project portfolios highlighting prestigious international installations, and an integrated shopping cart system for product inquiries. This comprehensive approach transforms the website into both a brand experience and a practical business development tool for engaging architects, designers, and luxury property developers worldwide.
Built on a robust WordPress development foundation with custom theme development, the platform features stunning visual presentation with high-resolution imagery showcasing lighting fixtures in architectural contexts. The responsive design ensures optimal viewing across all devices, critical for architects and designers reviewing portfolio work and product specifications from various locations and platforms.
We implemented sophisticated catalog management systems organizing products across wall sconces, pendant lights, floor lamps, table lamps, and chandeliers, with detailed specifications, materials information, and custom configuration options. The ensemble section showcases large-scale installations like the Aurora Cylindrical Glass Rod Chandelier, Nexus Linear Glass Rod Chandelier, and Papillon Glass Butterfly Chandelier, providing inspiration for grand lobby installations and architectural lighting projects.
The portfolio section features case studies from prestigious projects including Louis Vuitton boutiques, Aqua Restaurant Hong Kong, The Peninsula Hotel, Kin Food Hall, and Ce La Vi Shanghai, demonstrating ERLICHT's capabilities across retail, hospitality, and commercial sectors. Advanced filtering, search functionality, and cross-browser compatibility support smooth navigation through extensive product catalogs and project galleries. Security protocols protect proprietary design information while ensuring fast page load times essential for maintaining luxury brand perception and professional user engagement.
We provide continuous WordPress maintenance services, ensuring ERLICHT's luxury platform remains secure, current, and fully operational for their international clientele. Our maintenance package includes regular security updates, performance optimization, plugin compatibility management, product catalog updates, portfolio additions, and comprehensive backup protocols protecting valuable design assets, client project documentation, and proprietary product specifications.
The platform benefits from our high-performance hosting services, delivering consistent uptime and exceptional loading speeds critical for a luxury brand serving architects, interior designers, and high-end developers across different global time zones. We conduct ongoing monitoring to ensure optimal performance during international business hours, recognizing that ERLICHT's clients span Asia, Europe, and North America.
Our proactive maintenance approach includes automated backups, server optimization for image-heavy content delivery, security hardening protecting design intellectual property, and rapid technical support response to maintain uninterrupted operations. Regular content updates including new product launches, portfolio additions, and project documentation are handled efficiently through our maintenance services, allowing ERLICHT's team to focus on design and manufacturing excellence while we manage their sophisticated digital presence and ensure consistent brand presentation across all touchpoints.
ERLICHT now operates a sophisticated luxury platform that effectively communicates their artisanal approach to bespoke lighting while showcasing their portfolio of prestigious international projects. The website successfully positions the company as creators of functional art, providing architects, interior designers, and luxury property developers with comprehensive product information, ensemble inspirations, and portfolio evidence of their capabilities across five-star hotels, high-end restaurants, luxury retail boutiques, and exclusive private residences. The platform's elegant design, robust functionality, and stable performance infrastructure support ERLICHT's continued growth in the global luxury lighting market, strengthening their reputation as Hong Kong's premier manufacturer of handcrafted luminaires for the world's most discerning spaces.
